BBVA
Digital banking at Spain's second-largest bank and Mexico's largest. Complex flows, information architecture, Salesforce-based personalization.
Gus Gómez
Product Designer. Fintech and digital banking since 2015.
Previously Head of Design. I design payments for Latin America — and build AI tools that run in production.
Where I've worked
Spin Pro — Digital FEMSA
End-to-end design for B2B payments at the fintech arm of FEMSA, one of Latin America's largest retail groups. Integrated NetPay's flows into a new business model.
Kavak
Localized product across Latin American markets at the region's first unicorn. Adapted buy-sell flows and defined launch MVPs per country.
Clip
Growth design at Mexico's leading card-payments company. Redesigned the site; conversion went up 45%.
Magma Labs
Led the design practice and product development for global e-commerce clients.
Knotion
Flows and interfaces for a digital education platform built in partnership with Apple.
Aleph
Aleph is an AI system I built and shipped alone. It runs today in production with real clients: an AI-powered appointment manager for psychology practices, and Aleph Design for product analysis. It's designed to grow into accounting and notary firms.
Not a case study. In production: Astro on Cloudflare Pages, D1 database, Pages Functions as backend, authentication, HMAC-SHA256 webhook verification, and the Claude API running server-side.
Aleph Design reads a product's artifacts and returns specific findings — plus an explicit account of what it cannot know: which finding hurts most, what this quarter's metric is, what regulation constrains the team. That boundary is built into the system's structure, not bolted on as a disclaimer.
Try Aleph →Why Latin America matters
Payments here work differently. Cash still dominates. A large share of the market is underbanked. Identity verification runs against government registries, not credit bureaus. Instant bank transfers have been standard since 2004 — two decades before most of Europe.
I've spent a decade designing inside those constraints. If you're expanding into the region, or you want someone who's already solved problems your market hasn't faced yet, that's what I bring.